It’s all about having a holistic approach to understand the eco system and not concentrate only on making incremental inputs to generate solutions. There are lots of frameworks available to train oneself in this process. One of the books I can suggest as a soft guide to creativity and rethink the way you think is ‘The Universal Traveler’ by Don Koberg and Jim Bagnall.
Design process can have a major impact on culture of any startup in any sector. It can help entrepreneurs step out of the box and learn from failures early on in return saving time, money and effort. In a startup we all try to step out of our job descriptions and do a lot more to make an idea work. Following the design process helps everyone to have a similar foundation to understand his or her users. Who they are doing it for, why they are doing it and how they should do it to make maximum impact to the target audience.
To read the full article visit: http://yourstory.com/2014/03/design-thinking-entrepreneurs/