Kisana | Nokia | 2007
User Interface Design
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THE PROBLEM
The spread of mobile phones in India is growing rapidly and the number of subscribers had reached 261 million at the end of March 2008. By 2010 India will have 250 million people having mobiles with Internet capabilities & built-in cameras. 100 million people can watch video on their phones. 200 million can listen to music and 200 million can have radio capability in their Mobile phones. In the same time the challenge of food shortage is being faced across the globe. Considering this, the role of productive and planned agriculture will play a critical role in bringing food to our tables. Since India’s economy is driven by agriculture, the focus should be on empowering rural agricultural community – that is struggling to effectively grow, and sell financially viable produce despite the incessant demand. Simply meeting the communication and entertainment needs will not mean much unless we answer the vital question, Is there a social responsibility while extending mobile connectivity throughout the world? We need to focus on how mobile phone can help the overall socio-economic development. There is also a need to focus on the kind of mobile user experience that must be delivered for these new consumers?How can you harness the power of mobile telephony to enhance the livelihood and quality of life of the farming community of India? DESIGN BRIEF
PROPOSED SOLUTION
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