Honey Bajaj

Design incubates hope

My mission is to use the lens of design and strategy using human-centered process to understand existing eco-systems for innovation.

The core of my work uses Design Thinking. Design thinking is user-centric; it is about understanding needs and motivations. It is collaborative and requires conversations, critique and team work. It is experimental as it creates a space to try something new. It gives you the permission to unlearn, fail and to make mistakes and come up with new ideas.

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Article published on yourstory.com on how to Boost your Innovation and stand out from the competition using Design Thinking

Speaker on Design Thinking methodology for product development @ IMGEEK for students at Hyderabad and Jabalpur

Milan Design Week: Best Product in the category Quality of Life by President Guido Podestà for Affordable Infant warmer (Embrace Innovations)